Sunday, 28 February 2010

Genre and Diegesis

Recognising music videos genres without sound sounds strange, indeed it is strange, but turned out not to be a very dengerous job. It is surprisingly a straightforward thing to categorize a music video by watching people, their styles, movements and all the details how things are arranged in a video clip. This is due to the familiar norms we know from our society, we are okay with and even the ones we apply or lead our life according to.

The diegesis, which means the narrative's voice is a feature that you obviously have to hear and listen to when you deal with a music video and its analysis. Even withouth the actual realisation that we are listening to a story told, the narrator or the script of the music tells us one.
E.g. The ugly girl in the video explains her desires, her exact state and her point of view on the Platoon love affair with the cool neighbour guy.
Next, the more information we can gather from the video is the setting of it, as it is located in a sub-urban area, where these kids live their middle-class, teeange life. At highschool cool guys play football and 'nerds' play in the marching band. All the clothes, cars,daily accessories show their status and give suggestions to their behaviours (girl reading book/stuuding all the time, guy gave a lift by his girlfriends new cabrio).
With all these seen/heared additional informations we get a picture of what the producer of the video/soundtrack intends to communicate for us and therefor according to our personal taste we like it or not.

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